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Here’s a search engine optimization concept that most people don’t think about: make sure you have keywords and key phrases in your TITLE tag. You know what the TITLE tag is, it’s the tag that gives you the name of the page on the Window frame in your browser, and it’s remarkable how few sites [...]

Search engine optimization, or “SEO” in the biz, isn’t only for people trying to turn their Web site into a revenue machine, to make money online, but can really be useful for everyone building Web sites. There are lots of different facets to writing, designing and adjusting your Web pages to maximize the chance of [...]

Now that MSN has removed the wraps on its new search engine (beta.search.msn.com), intended to compete with both Google and Yahoo, the obvious question on the minds of SEO people everywhere is: what algorithm is MSN going to use for their pagerank calculations? Microsoft is being predictably coy: their FAQ states: “The MSN Search ranking [...]

After hearing a lot about it, I went over to SitePoint and read an interesting article by a “search engine optimization expert” wherein he enumerates his list of fifteen of the most egregious techniques by which companies and individuals “spam” the search engines. What’s search engine spam, you ask? It’s using inappropriate and deceitful methods [...]

Here’s a topic that should be obvious, but isn’t: how should you best code links on your site from page to page? Should you use something like “page two” or “continued…” or “more” with the page filenames as the links? Should you use absolute links that always begin with a leading / (as in “/reviews.html”), should you [...]